Product Specific Reports l Specialty Retail Research l 2009 Consumer Reports
2009 Size of Market Trend Reports l Demographics on Action Sports l 2008 Reports
BOARD-TRAC MINI PRODUCT/CATEGORY REPORTS
Based on recent requests from companies within the action sports industry and the current economic climate, Board-Trac is proud to launch its new Mini Research Reports.
Each report will include overall information from a category, plus specific product information from a consumer and retail perspective, as well as a forecast of annual sales, units and average price points for the featured product.
For example: Board-Trac Skateboarding Deck Report includes demographic and participation charts from our annual consumer report, specific data on decks - Top Deck Brands, Frequency of Purchase, Average Units Purchased Per Year, Average Amount Spent; the most current information on decks from our quarterly specialty retail reports – retailer demographics, top brands carried, number of decks carried by specialty retailers and Size of Market data specifically for decks – units/dollars/average prices for both active and passive participants.
These reports are approximately 35+ pages.
Upon ordering, a PDF of the report will be e-mailed within 48 hours.
Each report: $199.00
Specific reports include:
- Decks (includes longboards)
- Trucks
- Wheels
- Shoes
- Sandals
- Apparel
- Watches
- Sunglasses
- Surfboards: Short/Long
- Wetsuits
- Shoes
- Sandals
- Apparel
- Watches
- Sunglasses
- Snowboards
- Bindings
- Boots
- Outerwear
- Shoes
- Apparel
- Watches
- Sunglasses
BOARD-TRAC AFFORDABLE PRICING PLAN
At Board-Trac we recognize that times are tough. In fact, we hear about it every day though our relationships with consumers, specialty retailers and brands. However, during tough times, companies typically pull back on their marketing and promotional spend, including budgets to obtain the research and insights to keep them relevant and competitive within the market.
We understand that having the information to help you do a better job is important, but sometimes it just comes down to affordability, not the desire.
Therefore, as a true partner to the specialty retailers and brands within the action sports industry, Board-Trac is launching its own affordable, value pricing plan.
For a short time, Board-Trac is significantly reducing the cost of its research. Our goal is to make it more affordable for you to purchase the research you need and want to help you maintain and build your business.
ALL REPORTS IN THIS PROMOTION ARE AVAILABLE FOR IMMEDIATE DOWNLOADING
Specialty Retail Research
Board-Trac in conjunction with the Board Retailers Association (BRA) conducts quarterly surveys with BRA members in the specialty retail distribution channel. Our first survey was conducted on Q1 2008.
Survey questions relate to retailer attitudes and business conditions during the specified quarter of the year and trending information for previous quarters, as well as projections for the balance of the year. Details within the report include: sales and margin trends/comparisons, sales drivers, business outlook, importance of demographics, as well as product specifics for surf, skate, snowboarding, watches, sunglasses, apparel, etc. Product specifics may vary from quarter to quarter.
Quarter Specialty Retailer surveys are priced at $250 each.
Board-Trac Promotion:
Buy Q 1 and Q2 2010 for $500 and receive Q3 and Q4 2010 for FREE. All reports will be shipped or available for download when they're published.
Click below to see a sample report
2009 Consumer Reports (Surfing, Skateboarding and Snowboarding)
Annual Consumers studies cost $1,650 each
Board-Trac Promotion:
Buy any report for $850
Buy any two reports for $1,350
Or, buy all three reports for $1,850
(Note: Snowboarding will be published in December 09. You can pre-buy at this promotional price.)
For details, table of contents and sample pages, click the following link:
Surfing plus Skateboarding plus Snowboarding
2009 Size of Market Trend Reports
The 2009 Size of Market Trend Report is a comprehensive view of a category based on self-reported data from Board-Trac’s annual studies. Each report provides market facts for the specific sport including demographic profiles and an overview of the 5-19 year old population in the United States and how those age segments influence participation.
Estimated retail sales including total dollar volume (retail) for 2009, units sold and average price for hardgoods, softgoods, shoes and accessories are presented in two charts – one reflects spending by active participants and the second reflects spending by not-so-active or passive participants.
Estimated retail sales from 2001 to 2009 is charted from data on spending for a variety of hardgoods and softwoods associated with each sport.
Profiles of the 2009 participants include overall participation, spending habits by channels of distribution, and a demographic overview of participation by age, by age segmentation, gender and cross over sports participation.
Board-Trac Promotion:
Buy any report for $500 (a 33% discount)
Buy any two reports for $850
Or, buy all three reports for $1,200 (a 65% off of the regular price)
For details,Table of Contents and sample pages from the reports, click on the following links: (Note: Sample includes Table of Contents and samples pages for each sport.)
Surfing
Skateboarding
Snowboarding
2009 Size of Market - Skateboarding Trend Report
2009 Size of Market - Snowboarding Trend Report
2009 Size of Market - Snowboarding Trend Report
2009 Size of Market - Surfing Trend Report plus
2009 Size of Market - Skateboarding Trend Report plus
2009 Size of Market - Snowboarding Trend Report
While a part of its Size of Market reports, Board-Trac is now offering a 9 page report that contains the focused demographics – gender and age – that will have an impact on your business over the next five years. Understanding these demographic shifts is crucial for planning.
2008 Reports
All Annual Reports: $500 each
Al Size of Market Trend Reports: $375 each
To see a sample report, click on 2009 samples.
All seminars are $100 each
The focus of this presentation charts potential customers … whether they surf, skateboarder or are influenced by board sports. It begins with a view of teen, surfer and skateboarder spending profiles along with the influence of board sports on 10 to 24 year olds in the U.S. The spending profiles are also included in Who has your money? – presented at ASR in September of 2009.
Board-Trac ASR Seminar September 2008
This seminar, presented at the September 2008 ASR Show, gives an overview of the surf and skate markets with data compiled from the 2008 Board-Trac studies on surfers and skateboarders plus the retail surveys conducted in conjunction with the Board Retailers Association. Included: current surf and skate participation; forecasted retail sales for 2008; retail sales for Q1 and Q2 2008 compared with 2007; changes in sales since 2006 of specific items; and analysis including US population and other external factors impacting the market. This is a must have!
This two-part seminar was presented at the January 2007 ASR Show in San Diego, California. These two-day, hour-long presentations with over 70 ‘content’ slides include forms and guides for planning; a review of the market size; U.S. population of the targeted 10-20 year-old demographic; population of skateboarders, snowboarders and surfers along with profiles and top line purchasing behaviors. Day One also includes guides for sales analysis, competitive analysis and SWOT analysis.
The second section of the two-part presentation includes a detailed guide to knowing the consumer, who they are, where and how they spend their money. Charts on spending reflect where skateboarders shop with comparisons of 2002 to 2006 plus amount spent by surfers on specific softgoods with gender as well as 2004 to 2006 spending comparisons. Charts showing detailed data on age segmentation of surfers and skateboarders plus populations by region of the country are included. Flow charts for ‘marketing program overview’ and ‘marketing communications development strategy’ are included at the end of the Day Two presentation.
Presented at the ASR Trade Expo in January 2006
Market Influences - Your Business 2006 and Beyond was presented at a seminar in January 2006 at the ASR show in San Diego. The seminar is presented here in a 44-page Power Point presentation that analyzes the dynamics and influences on the future of skateboarding and surfing and includes information that isn’t available anywhere else. Charts illustrate how the age of current surfers and skateboarders and the population of upcoming 6 to 11 year olds in the U.S. currently will effect sales for the action sports industry and others targeting this demographic over the next ten years. Analysis of current age segments and projections are included along with the dollar value of a surfer and a skateboarder through the years of their active participation in the sport plus key points about both male and female purchasing behaviors. Current participation in surfing and skateboarding is also included.
Presented at the ASR Trade Expo in January 2005
The debut of results from Board-Trac’s 2004 waveriding and skateboarding studies was presented at a seminar in January 2005 at the ASR show in San Diego profiling surfers and skateboarders. This presentation in ‘mini-report’ form is 50 pages of demographic profiles of surfers, bodyboarders and skateboarders, where they shop for softgoods and hardgoods, how often they shop, what they wear and where they skateboard. It also includes the number of skateboarding and surfing participants in the U.S. and retail sales volume. The ‘conclusion’ section of the presentation summarizes the profiles for surfers and skateboarders and includes a market overview with key trending points.
Presented at the January 2004 ASR show in San Diego, The Market Defined gives an overview of the action sports market from a retail and consumer perspective with board sport participation charts comparing 2001, 2002 and 2003; economic effects on action sports; number of brands carried by retailers; how the consumer discovers new brands; shopping and spending behaviors.
click here for more information
Annual subscription: Regular price $325
$100 if you subscribe before November 30th.
