TrendWatch is our special subscription program that gives you excerpts from our past reports, presentations we’ve made at ASR and other trade shows along with articles we’ve written. It’s great way to grab a snapshot of your targeted consumer and have a look, too, at retail results. Now, we’re making this information as accessible and affordable as possible to you.
These charts, presentations, seminars and articles vary in size from one to 75 pages and are steeping in data on the size of the action sports market, number of participants in each sport and more in-depth information about the consumer as well as the retailer in this market. Each offering is otherwise available for an average cost of $200 for non-subscribers.
the line-up…
New items are added regularly to the TrendWatch site. Once you subscribe, you can use your selected username and password, you'll be able to download the new information or gain access to archives of previously published information.
the pitch…
Our TrendWatch Program is an easy and affordable way to gain knowledge on both sides of the action sports industry: consumer and retail.
the content… a sampling
U.S. Population and Effects on Surfing and Skateboarding
Based on the birthrate in the U.S. this chart shows the populations by age segments beginning with the under 5 year-old segment to 20-29 for each year from 2009 to 2015. The accompanying points of analysis reflect the effects on surfing, snowboarding and skateboarding.
Surfer and Skateboarder Spending by Age
Based on surveys from surfers and skateboarders and their spending on hardgoods and softgoods, these two charts show average spending per year for each of five age groups. Beginning with the age segment 8-13 and going to 33 + the charts give spending on specific items - for example, spending on decks, trucks, wheels by skateboarders - for each age group.
Surf and Skate Retail Channels
If you want to know where surfers and skateboarders spend their money on hardgoods and softgoods – surf shops, skate shops, catalogs, the internet or sporting goods stores – download these two charts now!
Surfing Population
This chart shows the surfing population in the U.S. from 2000 to 2008 – see how it’s changed!
Surfer Profile
Pages from the Board-Trac 2008 Surf Report outline the surf population by age with a profile of the typical surfer and the changes in the population since 2000.
Skateboarding Population
This chart shows the skateboarding population in the U.S. from 1990 to 2008 – see how it’s changed! Second chart outlines participation by gender and a profile of the skateboarder.
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